Advanced Virtual Tours

Products

Subsidies

Realtor® Pricing

(413) 340-1312

Advanced Virtual Tours

a Division of Another Way Real Estate LLC

Effective

Real Estate

Marketing

Reasonably

Priced

Products

Superior Marketing at Reasonable

Rates

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for the hearing impaired

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for the hearing impaired

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for the hearing impaired

Superior Marketing at Reasonable

Rates

We produce Interactive Virtual Tours, Videos and Marketing Websites for every budget.

Our virtual tours are compatable with your Realtor's ® MLS and Realtor.com listings and other online real estate sites. As you will see, they represent the cutting edge in internet marketing of homes.

That's why when Brokerages decide to upgrade their marketing in order to attract or retain clients, they link their listings to marketing websites produced by

Advanced Virtual Tours ®

a division of Another Way Real Estate LLC

Basic Interactive Virtual Tour Set

Buyers experience twenty, wide angle photos conveying the best features of your home. When viewed from a computer, the imagery exhibits side-to-side and zoom motion which better holds the Buyer's attention. The professional grade, high dynamic range and high definition photos can be viewed full screen and are noticeably superior to the photo quality buyers see when looking at most other homes online. That makes your home "feel" more attractive than its comparables. Buyers can pick which image to see next (or revisit) using thumbnail photo navigation. An audio music track of your choice plays in the background.

The imagery is presented on two marketing websites.

The first website includes:

(a) a link to a location map;

(b) a link to a text page for more information;

(c) a button which helps buyers email the tour's

internet address to others.

This first website is commonly linked to your MLS listing

by your Realtor ®. In turn, it propagates automatically to the ever growing number of internet marketing websites which all draw their information from the Multiple Listing Service.

The second website goes on to also include:

(d) buttons which facilitate buyers' sharing it on

social networking sites;

(e) an additional link to a schools information page;

and,

(f) your Realtor's ® smiling picture and contact

information.

The second website is commonly linked to your

Realtor.com listing, your Realtor's ® website and referenced in paper advertisement. However, at your Realtor's ® discretion, its imagery can be directly embedded into their website to take on a more immediate role in simultaneously marketing your home and complementing your Realtor's ® professional appearance.

Base Cost:

$300 - You may qualify to have your costs reimbursed in full. See our Subsidies webpage.

- We serve all of Massachusetts and parts of neighbor states.

For homes beyond 10 miles from 243 King St, Northampton,

add $1.50 per extra mile each way for travel time & expense

Upgrades Available:

Additional professional wide angle photos - $10 each

A separate descriptive voice audio track for each image:

- if audio files are supplied by others* - $50

- if audio files are recorded by us* - $100

A YouTube video of your tour* - $50

Examples - with voice audio upgrade:

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Floor Plan Based Virtual Tour Set

This tour set builds on the foundation of our Basic Tour Set. It includes the twenty, professional grade wide angle photos as well as features "(a)" through "(f)" of our Basic Tour Set shown above. In addition, this product goes on to include:

(g) Four, 360 degree interactive images*; and,

(h) Floor plan based, interactive photo navigation*.

To learn more about the significant marketing benefits these additional features bring to your tour, watch the

video to your right.

Base Cost:

$600 - You may qualify to have your costs reimbursed in full. See our Subsidies webpage.

- For homes with less than 1,500 square feet of finished area,

deduct $100

- For homes with greater than 4,500 square feet of finished area,

add 5¢ per additional square foot.

- We serve all of Massachusetts and parts of neighbor states.

For homes beyond 10 miles from 243 King St, Northampton,

add $1.50 per extra mile round trip for travel time & expense.

Upgrades Available:

Additional professional wide angle photos - $10 each

Additional 360 degree interactive photos - $60 each

A separate descriptive audio track for each image:

- if audio files are supplied by others* - $50

- if audio files are recorded by us* - $100

A YouTube video of the wide angle imagery* - $50

Examples - with descriptive voice audio upgrade:

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Virtual Open House Tour Set

Our Virtual Open House is an marketing game changer. In this multi-tour experience - buyers are introduced to your home using a succinct, informative YouTube video as a stepping stone to the more extensive tours. Interested Buyers move on the the interactive tours and find themselves comfortably drawn in. They intuitively take control to look anywhere they want, just as if they were physically present. Three dimensional "dollhouse" floor plans keep them orientated and enthralled as they navigate the extensive imagery. They remain relaxed and engaged because they remain orientated and in complete control over what to see next. They even get to see your home "their way" by choosing either an interactive tour featuring only wide angle imagery, or if they prefer, a second tour featuring the even more interactive 360 degree imagery.

Another reason buyers visit in-person is to get a sense of how their furniture will fit. So at your Virtual Open House, they discover an Interactive Space Planner. Most will open it out of curiosity, however a sizable percentage will find themselves seeing how their furniture will lay out in

"their new home". Later, when they arrive in-person, it won't be to see if they like "your home" - rather it will be to confirm that they want to make an offer on

"their new home".

This extensive marketing product will require two days onsite and several more offsite to create. It is notably more costly than our other offerings - but you get what you pay for.

The single goal of other online marketing products (ours as well as all the other forms of online marketing imagery) is to inspire buyers to put your home on their list of homes to visit in-person.

The three marketing goals of this product are to allow buyers to:

(1) "feel present" at the home by allowing them look

wherever they want at will;

(2) "trust" that they are sufficiently informed to begin

making purchasing decisions - just as if they had

attended a physical showing.

(3) "invest their time" seeing how their furniture will lay

out in "their new home"

By establishing the prerequisite of trust, the buyer is able to move forward to envision your home as theirs - and become infatuated with it. As we all know, infatuation is a blinding psychological condition. Its blinding power is all the more effective if it takes root before the buyer has seen comparable homes.

To hear more about the merits of our Virtual Open House, please watch the video to the right.

Base Cost:

$3,000 - You may qualify to have your costs

subsidized. See our Subsidies webpage.

- For homes with greater than 4,500 square feet of finished

area, add 50¢ per additional square foot.

- We serve all of Massachusetts and parts of neighbor states.

For homes beyond 10 miles from 243 King St, Northampton,

add $1.50 per extra mile each way for travel time & expense.

Two trips will be necessary to create this product.

Examples: Similiar to our other tours, our Virtual Open House is presented on two websites - the first intended for linking to your MLS listing and other internet portals - the second intended for linking to your Realtor's® website, your Realtor.com listing, and for reference in paper advertising.

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Interactive Space Planner

When "launched" from a computer, our Interactive Space Planner allows buyers to drag & drop scaled images of furniture and other items onto the floor plan. They intuitively discover how easy it is to rotate and rearrange the furniture any way they please. If they can not find a furniture icon already scaled to the size of their actual furniture, they can accurately re-size one in a snap. And of course they can measure any floor plan dimension they are interested in.

This product sees a sizable percentage of its audience playing with it out of curiosity, but its greater value comes a bit later in the buying process. Unless you are investing in our Virtual Open House (which includes this product), most buyers will need to physical visit before they can transition from:

"being interested in seeing your home";

- to -

"actively envisioning themselves living in their new home".

After they have freely looked wherever they want to, this product shines by subtly inspiring them to move forward to make a quality offer. How? It keeps them focused on your home by making it easy and entertaining for them to invest their time envisioning it as theirs. And as they "feel" ever more confident in how their furniture will lay out in

their new home, they will simultaneously "feel" less informed regarding other homes they have visited - and hence less comfortable making offers on other homes.

The quality of any offer has everything to do with how the buyer subconsciously "feels" about the various homes they have visited.

Similar to our Virtual Tours, the standalone Interactive Floor Planner can be linked to your Realtor's MLS and Realtor.com listings and, at their discretion, can be embedded into their Brokerage's marketing website to further their professional appearance.

Click "Launch" above from your computer. The link from your listings will automatically launch the product.

Base Cost:

$300 - You may qualify to have your costs reimbursed in full. See our Subsidies webpage.

- For homes with greater than 4,500 square feet of finished area,

add 5¢ per additional square foot.

- We serve all of Massachusetts and parts of neighbor states.

For homes beyond 10 miles from 243 King St, Northampton,

add $1.50 per extra mile each way for travel time & expense.

Upgrades:

Photo icons can be added to the floor plan. When buyers click on them, an image of that room appears. This helps a percentage of buyers better envision the real area from the floor plan. Buyers have the option of moving the photo icons out of the way for the purpose of space planning. Cost:

- If photos are supplied by others - $2 each

- If we provide professional grade photos: $10 each

- No charge for photos we produce in the

course of other virtual tour work for you.

Please note that if photos are provided by others, a disclaimer

will appear on the floor plans which clearly indicates the photos

were not taken by our professional architectural photographers.

COMING THIS SUMMER we expect to roll out an upgrade which will allow buyers to save, print and electronically share their space planning layouts. However to take any of those steps, they will be required to set up an account using their contact information. Because buyers will have already invested their time, they will be more willing to exchange their contact information for the right to save their work - et voilà - your Realtor ® has a new lead to follow up on. The extra cost (if any) for this upgrade has yet to be determined.

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3D CAD Depictions

Do you have a property that begs for a certain improvement to maximize its sale value. Perhaps we can help you broaden your "buyer pool" without spending time and money completing that improvement. How?

We can:

- produce a 3D CAD depiction of how your property would

look with that improvement in place: and,

- get construction quotes for the improvement.

The 3D CAD depiction and the project's projected cost can be made a part of your Virtual Tour.

Call for a free quote.

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Aerial Photography

Buyer behaviors have evolved. Now most are accustomed to checking out the neighborhood from above using Google Earth ®.

Do you have a quality property in an attractive neighborhood? Let it shine! Show your Buyers a birds' eye view in high definition. Our professional aerial photographer will use a Canon Ultrasonic 100-400mm gyro stabilized zoom lens to capture high resolution, angled images, shot from approximately 1,000 feet above ground level. Trees and other visual obstructions permitting, the images will give Buyers a clear and up-to-date view of:

- all sides of the house;

- the house and driveway’s location on the parcel;

- the parcel’s topography;

- the quality and location of the other homes in the

--neighborhood;

- the quality and location of the public roads

- serving the parcel;

- close by natural amenities.

Cost - $400 for properties within a 20 mile radius of the Northampton Airport.

- Beyond 20 miles, add $5 per mile one way. (Note: The 20 mile

straight line radius extends north to include Greenfield, east to

include Ware, south to the Connecticut border and west to

include Cummington, Chester & Westfield.)

Discounts for flights serving multiple clients.

For an nominal extra fee, the approximate location of your lot lines can be overlaid in Photoshop.

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Floor Plan Creation

Need a reasonably accurate floor plan. Whether your property is a small home or a large hotel, we will get the job done quickly end economically.

- our computer files can be imported into the CAD

software commonly used by the area's Architects; and,

- our level of accuracy rivals that of most Architects

Call for a free quote

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Commercial Real Estate Tours - and

Business Promotion Tours

If you have a commercial property that could benefit from a similar application of our products, we will be happy to build a custom marketing website for you, or embed a customized version of our interactive virtual tours into your existing website.